Concept

This initial phase maps out all aspects of the wellness property or development in draft form. The aim is to provide an outline business model – including financials – for client/owner approval. Our ‘Concept Study’ typically includes a comprehensive eight-step market study to assess the viability of the proposed wellness property, regarding the location, offerings, USPs and brand positioning.

This crucial step ensures all parties understand and agree with the concept and business model before committing to the investment of time and money in the pre-opening phase. This methodology provides for the smooth development of the project and reduces the risk of unnecessary – and costly – re-work.

• SWOT analysis
• Market study
• Branding options
• Menu of services
• Area program
• Training plan
• Marketing strategy
• Profit and loss projection

Strategy

Pre-opening services will vary considerably depending on the size and complexity of the proposed facility and the outcome of the aforementioned Concept Study. During the second phase of project development, we usually take on a wide range of tasks, from design and inventory to training and admin.

• Brand development
• Design
• Construction and fit-out
• Inventory
• Product offering(s)

• Staffing and recruitment
• Training
• Finance and administration
• Standard operating procedures

Management

From the very beginning, we have put our significant expertise and passion towards the professional management of wellness properties. Our focus is on clear financial results while achieving each guests wellness goals. We support owners with a long-term, 20-year management agreement.

• Brand Development
• Marketing
• Human Resources
• Staffing

• Training
• Operating procedures
• Financial administration

Business Modelling

This is where we plan how our efforts on your behalf will generate revenue and make a profit. We explain exactly what products or services the business should plan on selling and marketing, how it should go about it and what expenses will be incurred.

• Trend analysis
• Competitor review
• Location review
• SWOT analysis
• Concept summary
• Menu of service
• Area program

• Staffing plan
• Training plan
• Inventory
• Specialist consultants
• Marketing strategy
• Set-up costs estimate
• Profit & Loss

Mentoring

Mentoring can best be described as DSM supporting and encouraging business owners to develop specific skills and knowledge that will maximise their business potential and improve their performance. In short, when a client’s wish is to successfully manage their property, but they lack the relevant experience, DSM provides oversight management, the extent to which is always negotiated and adapted to suit the client’s needs.

Mentoring scope could include:

• Regular performance review reports
• Feedback and performance results based coaching
• Quality control via audits and on-site visits
• Training of existing staff as required
• Product Development & custom consulting

Examples of mentoring projects:

• Wellness retreat for active seniors
• Healthy Urban Hotel with wellness centre
• Five-storey cutting-edge wellness centre
• Wellness centre and boutique hotel
• Traditional Chinese Medicine (TCM) Medi Spa Retreat

Consulting

Depending on a client's needs, we can be bought on board at any stage of a project’s development to provide an array of professional and expert advice. Typically our work covers strategy; planning; problem identification and solving; and helps clients develop business skills and knowledge.

• Construction
• Product development / branding
• Design
• Marketing

• Staffing
• Training
• SOPs
• Financials