There are several ways in which DSM can bring your vision to fruition. Our process is divided into 3 major phases, which in turn are composed of several steps with their own activities and deliverables described below.
For the majority of our clients, this is the starting point. The Concept and Business Plan helps clients to understand the wellness market, the opportunities in their location, what type and how many facilities to build, how to position the property and appeal to the market and the financial potential of the business.
The final report helps all stakeholders to understand the opportunity and the resources required.
To understand the strengths and weaknesses of the property, and how it may be best utilised or converted for wellness use.
Discovery and summation of client objectives.
Comment on any work already completed, and the constraints that may apply moving forward.
Discovery and summation of client objectives. Location tourism profile and trends Wellness tourism statistics, consumers and trends Competitive review
Recommend how the property may best be positioned relative to competitors, and how to take advantage of market gaps and trends.
Review of internal strengths and weaknesses, as well as external opportunities and threats.
Overview of the recommended concept.
Description of the primary and secondary target markets to whom the concept would most appeal.
List of any other experts that may be required, e.g., hydrothermal designers, etc.
Recommend high-level marketing strategy based on the proposed business model.
Including all the primary hard and soft costs required to the point of Soft Opening.
Profit & loss
Profit and loss projections covering the first five years of operation.